WENDY 10
The Wendy Williams Show
Role: Executive Creative Director, Studio City
Client: Debmar-Mercury / The Wendy Williams Show
Scope: Promo • Digital • Press • Tour • Post Production
A Daytime Milestone Becomes a
Multi-Platform Brand Event
A months-long integrated promotional, affiliate and consumer marketing campaign spanning on-air, digital, and experiential activations - helping transform a top-rated daytime talk show milestone into a nationwide audience, press and social event.
Highlights included:
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working with pop icon Fergie to reimagine the Wendy theme song
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producing & directing a breakout image campaign
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helping guide creative production across the national tour
RESULTS:
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Highest-rated season premiere in Wendy history
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Millions in earned media, press coverage and social hits
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Original promo, show open, digital, BTS and tour content package
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Transformed the 10th anniversary into a national brand event
CREATING THE TOOLKIT
Season 10 began long before the campaign launched with logo and graphic identity development, multiple behind-the-scenes shoots and our biggest branding shoot ever - all designed to supply us with a promotional toolkit, production assets and creative system to scale across broadcast, digital and experiential executions.
BUILDING THE BUZZ
To celebrate Wendy's 10th season, we expanded the campaign beyond traditional promotion by transforming studio sessions, photo shoots and behind-the-scenes moments into original content.
From Fergie's reimagining of Wendy's iconic theme song to exclusive access at the anniversary photo shoot, these pieces generated anticipation, rewarded loyal fans, and extended the Wendy 10 celebration across digital platforms.
"FEEL IT"
"MAKING THE SONG"
"PHOTO DAY"
"PLAYING FAVORITES"
LIVE EXPERIENCE
Then we literally took the show on the road to extend the celebration far beyond television.
From venue experiences and show openings to on-stage content and behind-the-scenes storytelling, the 10-city national tour transformed a television milestone into a live audience event while creating new content opportunities for broadcast, digital, and social platforms.
"INTRO"
"WENDY 10 TOUR"
BRINGING IT TOGETHER
Ultimately, the goal of every asset, partnership, content initiative and live experience was the same:
drive audiences to Wendy's highly anticipated 10th season premiere.
Drawing from the visual identity, original music, production assets, and fan excitement generated throughout the campaign, a multi-platform promotional rollout brought the Wendy 10 celebration to audiences everywhere.
Together, these elements transformed a season launch into a sustained marketing event designed to celebrate a decade of Wendy while welcoming viewers back for the next chapter.
"TOTAL 10"
"LET'S GO"
"10 SPOT"
BEHIND THE WORK
Role
Executive Creative Director
Organization
Studio City
Client
The Wendy Williams Show / Debmar-Mercury
Key Partners
Adam Lewis (Debmar-Mercury)
Mike Ruiz (Photography)
Daniel Marracino (Behind-the-Scenes Photography & Video)
Revolver Productions (Promo Production)
Big Top Marketing (Tour Production)
Creative Leadership
Creative Direction • Editorial Strategy • Post-Production • Motion Graphics • Logo Development • Sound Design • Campaign Execution
What This Work Demonstrates
Asset Maximization
Identifying opportunities beyond the original assignment and transforming a single production into an ongoing source of content, promotion, audience engagement, and brand storytelling.
Integrated Campaign Leadership
Aligning creative development, production, talent partnerships, digital content, live experiences, and promotion around a single strategic objective.
Brand Development
Building a scalable visual identity and creative system capable of extending across broadcast, digital, experiential, and consumer-facing touchpoints.
Audience Engagement
Creating multiple ways for audiences to participate in and experience a milestone event before, during, and after launch.
Ecosystem Thinking
Treating every shoot, asset, partnership, and activation as part of a larger interconnected campaign designed to maximize reach, relevance, and impact.