SHERRI
Make the Impossible Happen
Live television. Ten minutes. A celebrity doing something they rarely do. Multiple approval layers. Cultural sensitivities everywhere. And somehow… make it funny.
Result: Millions of views, major earned media, and proof that daytime could play like internet culture.
WENDY
Orchestrate the Spectacle
For Wendy’s 10th season, I helped architect a full-scale campaign spanning television, live events, digital extensions, press, and a custom Fergie collaboration designed to make the milestone feel like a pop culture event.
Result: Wendy’s highest-rated season premiere.
ALL ABOUT...
Build the Business, Not Just the Content
When traditional sponsorship opportunities tightened, I didn’t just create branded promos. I built an original hosted content franchise designed to connect advertisers, audiences, and programming in a more scalable way.
Result: A new branded content revenue stream across on-air and digital.
OXYGEN LIVE
Turn Audience Into Action
Before second-screen engagement became standard behavior, I helped formalize interactive audience experiences that transformed passive viewers into active participants in real time.
Result: A monetizable audience engagement platform years ahead of mainstream social TV behavior.
PROJECT RUNWAY
Elevate What They Already Love
As Project Runway exploded into a cultural phenomenon, the challenge wasn’t repetition. It was escalation. I transformed the show’s existing visual identity into the campaign itself, literally building the new season’s runway from the brand language audiences already loved.
Result: A campaign that helped signal Bravo’s breakout franchise entering its next era.
CELEBRITY POKER SHOWDOWN
Go All In
Before “Hey Ya!” became the biggest song in the world, I fought to build this launch campaign around it anyway, betting creative instinct over safe consensus.
Result: A culturally timed campaign that helped position one of Bravo’s most ambitious early franchises with maximum impact.